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Audience measurement is a necessity in the field of media and communication because the number and levels of audience influences the performance and profit of the media business. This essay seeks to outline various methodologies and techniques that are used in measuring audiences in the media. The paper went to an extent of classifying audience measurements in terms of the type of media e,g. Print, television etc.
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- Lutendo Nendauni (Autor:in), 2014, Methodologies and techniques in audience measurements, München, GRIN Verlag, https://www.grin.com/document/351440
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