The Role of Mission Statements


Essay, 2016

13 Pages, Grade: 1,5

Anonymous


Excerpt


Table of Contents

1) Introduction

2) Mission and Mission Statement
2.1 Definition Mission
2.2 Mission Statement
2.2.1 Definition and whole Purpose of a Mission Statement
2.2.2 Broad vs. specific Mission Statements
2.3 The Role of Mission Statements
2.3.1 Non-Profit Organisations: Greenpeace
2.3.2 Services Sector: Royal Caribbean Cruises (RCL)
2.3.3 Consumer Goods Sector: Dean Foods
2.3.4 Consumer Goods Sector: Nike

3) Summary

4) Appendices
4.1 Mission Statement of Greenpeace
4.2 Mission Statement of Royal Caribbean Cruises
4.3 Mission Statement of Dean Foods
4.4 Mission Statement of Nike

5) List of References

Excerpt out of 13 pages

Details

Title
The Role of Mission Statements
College
University of Hull  (Business School)
Course
Strategic Management
Grade
1,5
Year
2016
Pages
13
Catalog Number
V350496
ISBN (eBook)
9783668365957
ISBN (Book)
9783668365964
File size
627 KB
Language
English
Keywords
role, mission, statements
Quote paper
Anonymous, 2016, The Role of Mission Statements, Munich, GRIN Verlag, https://www.grin.com/document/350496

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