Excerpt
Table of Contents
Executive Summary
1. Introduction
2. Product Innovation Charter
3. Initial Evaluation of the Opportunity
4. Concept Statement
5. Full Screen
6. Profile Sheet
7. Product Protocol
8. Organisational Structure and Development Team
9. Product Use Test
10. Strategic Launch Plan
11. Conclusions
12. References
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- Ulkar Suleymanova (Author), 2015, New Product Development, Munich, GRIN Verlag, https://www.grin.com/document/346814
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