New Product Development

Development of a new product from idea to launch


Scientific Study, 2015

24 Pages, Grade: MA


Excerpt


Table of Contents

Executive Summary

1. Introduction

2. Product Innovation Charter

3. Initial Evaluation of the Opportunity

4. Concept Statement

5. Full Screen

6. Profile Sheet

7. Product Protocol

8. Organisational Structure and Development Team

9. Product Use Test

10. Strategic Launch Plan

11. Conclusions

12. References

Excerpt out of 24 pages

Details

Title
New Product Development
Subtitle
Development of a new product from idea to launch
College
University of Sheffield
Course
2014-15
Grade
MA
Author
Year
2015
Pages
24
Catalog Number
V346814
ISBN (eBook)
9783668362789
ISBN (Book)
9783668362796
File size
704 KB
Language
English
Keywords
product development, marketing
Quote paper
Ulkar Suleymanova (Author), 2015, New Product Development, Munich, GRIN Verlag, https://www.grin.com/document/346814

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