Leseprobe
Content
1. Introduction
2. Theoretical Background
2.1 Theoretical Background of Effectiveness
2.2 Existent Methods of Evaluating Event Outcomes
3. Analysis
3.1 Conditions for the Event Evaluation Process
3.2 Definition of Used Figures
3.3 Process of Measuring the Effectiveness of Marketing Events
3.3.1 Limitations of Objective Ratios
4. Real World Examples
5. Conclusion
Reference List
Appendix
Ende der Leseprobe aus 24 Seiten
- Arbeit zitieren
- Fabian Büngers (Autor:in), 2016, Measuring the Effectiveness of Marketing Events With Objective Ratios, München, GRIN Verlag, https://www.grin.com/document/346615
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