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Should Brand Design using Brand Personality be adapted to the cultural differences of international markets?

Name: Should Brand Design using Brand Personality be adapted to the cultural differences of international markets?
Price: 18.95 EUR
Availability: InStock
Author: Fe Feltes
ISBN: 978-3-668-35702-0

Term Paper, 2015

28 Pages, Grade: 1,3

Fe Feltes (Author)

Excerpt

Table of content

1. Introduction
1.1. Relevance of the problem
1.2. State of research
1.3. Objectives and research question
1.4. Scope and limitations
1.5. Procedure and method

2. Theoretical background
2.1. Brand Management
2.2. Corporate Design
2.3. Hofstede´s Cultural Dimensions

3. Best Practise Example of Nestlé
3.1. Nestle GmbH
3.2. Brand Personality of Nestlé
3.3 Brand Design of Nescafé
3.4 International Strategy

4. Conclusion

5. References

Excerpt out of 28 pages

Details

Title: Should Brand Design using Brand Personality be adapted to the cultural differences of international markets?
College: University of Applied Sciences Neu-Ulm (Wirtschaftswissenschaften)
Course: Brand Management
Grade: 1,3
Author: Fe Feltes (Author)
Year: 2015
Pages: 28
Catalog Number: V345518
ISBN (eBook): 9783668357013
ISBN (Book): 9783668357020
File size: 2309 KB
Language: English
Keywords: should, brand, design, personality

Quote paper: Fe Feltes (Author), 2015, Should Brand Design using Brand Personality be adapted to the cultural differences of international markets?, Munich, GRIN Verlag, https://www.grin.com/document/345518

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