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Pricing and consumption of digital content

Name: Pricing and consumption of digital content
Price: 17.95 EUR
Availability: InStock
Author: Florian Uhl
ISBN: 978-3-668-34144-9

Seminararbeit, 2016

19 Seiten, Note: 1,0

Florian Uhl (Autor:in)

Leseprobe

1 Abstract

2 Increased Relevance of Pricing Strategies for Digital Content

3 Definition and Characteristics of Digital Content
3.1 Definition of Digital Content
3.2 Characteristics of Digital Content

4 Conceptual Framework of the Paper

5 Effects of Price on Consumption
5.1 Screening Effect
5.2 Sunk-Cost Effect
5.3 Timing of the Payment and Consumption

6. Influencing Factors on the Consumption of Paid Digital Content
6.1 Perceived Value
6.2 Perceived Quality and Reputation
6.3 Interaction Effect between the Factors

7. Pricing Strategies for Digital Content
7.1 Versioning
7.2 Sampling
7.3 Bundling
7.4 Micropayments

8. Discussion

9 Summary and Conclusion

References

Ende der Leseprobe aus 19 Seiten

Details

Titel: Pricing and consumption of digital content
Hochschule: Johann Wolfgang Goethe-Universität Frankfurt am Main (Marketing)
Veranstaltung: Pricing-, Customer-, And Online Decision Making
Note: 1,0
Autor: Florian Uhl (Autor:in)
Jahr: 2016
Seiten: 19
Katalognummer: V344365
ISBN (eBook): 9783668341432
ISBN (Buch): 9783668341449
Dateigröße: 607 KB
Sprache: Englisch
Schlagworte: digital content, pricing, consumption, publishing

Arbeit zitieren: Florian Uhl (Autor:in), 2016, Pricing and consumption of digital content, München, GRIN Verlag, https://www.grin.com/document/344365

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