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Big Data. Implementation of a big data based mobile application


Seminar Paper, 2016

23 Pages, Grade: 1,3


Excerpt


Table of Contents

II. List of Abbreviations

III. List of Figures

IV. List of Tables

1. Introduction
1.1 Relevance of the topic
1.2 State of research
1.3 Research question
1.4 Limitations
1.5 Procedure

2. Theoretical background
2.1 Customer knowledge in sales
2.2 Big data
2.3 Mobile shopping applications
2.4 Department stores

3. Potential for Sales Managers
3.1 Sales Objectives
3.2 Tracking data
3.3 Analyzing data
3.4 Activities to achieve sales objectives

4. Conclusion & Forecast

5. Bibliography/Reference list

Excerpt out of 23 pages

Details

Title
Big Data. Implementation of a big data based mobile application
College
University of Applied Sciences Neu-Ulm
Grade
1,3
Author
Year
2016
Pages
23
Catalog Number
V344326
ISBN (eBook)
9783668341883
ISBN (Book)
9783668341890
File size
925 KB
Language
English
Keywords
Vertrieb, Big Data, Sales Management, Galeria Kaufhof, Karstadt
Quote paper
Miriam Kröner (Author), 2016, Big Data. Implementation of a big data based mobile application, Munich, GRIN Verlag, https://www.grin.com/document/344326

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