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Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising


Term Paper, 2015

21 Pages, Grade: 1,0


Excerpt


Table of Contents

List of abbreviations

1 Introduction

2 Definition and differentiation
2.1 Communication
2.2 Communication policy
2.3 Brand
2.4 Brandcommunication

3 NIVEA’s key factors for successful brand communication in advertising

4 Conclusion

List of illustrations

List of references

Excerpt out of 21 pages

Details

Title
Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising
Grade
1,0
Author
Year
2015
Pages
21
Catalog Number
V342498
ISBN (eBook)
9783668330146
ISBN (Book)
9783668330153
File size
1064 KB
Language
English
Keywords
brand, nivea
Quote paper
Daniela Rothhan (Author), 2015, Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising, Munich, GRIN Verlag, https://www.grin.com/document/342498

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