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Tesla Motors. SWOT analysis and corporate strategy


Term Paper, 2016

19 Pages, Grade: 1,3


Excerpt


LIST OF CONTENTS

I. LIST OF ABBREVIATIONS

II. LIST OF GRAPHICS

1. INTRODUCTION

2. THE COMPANY AND ITS PRODUCTS

3. MARKET DEFINITION AND POSITIONING
3.1. Customer
3.2. Market position
3.3. Competitors

4. EXTERNAL & INTERNAL ANALYSIS (SWOT ANALYSIS)
4.1. EXTERNAL
4.1.1. Opportunities
4.1.2. Threads
4.2. INTERNAL
4.2.1. Strengths
4.2.2. Weaknesses

5. CORPORATE STRATEGY
5.1. Price
5.2. Strategy

6. CONCLUSION

7. REFERENCES

8. INTERNET REFERENCES

Excerpt out of 19 pages

Details

Title
Tesla Motors. SWOT analysis and corporate strategy
College
University of Applied Sciences Essen
Course
Master of Business Administration (MBA)
Grade
1,3
Author
Year
2016
Pages
19
Catalog Number
V437676
ISBN (eBook)
9783668784062
ISBN (Book)
9783668784079
Language
English
Keywords
Tesla, strategy, swot, marketing, electric car
Quote paper
Santiago Mas Mas (Author), 2016, Tesla Motors. SWOT analysis and corporate strategy, Munich, GRIN Verlag, https://www.grin.com/document/437676

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