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Individualism, Resoluteness and Progress as Intrinsic American Values in Levi’s “GO FORTH” Campaign

Name: Individualism, Resoluteness and Progress as Intrinsic American Values in Levi’s “GO FORTH” Campaign
Price: 15.95 EUR
Availability: InStock
Author: Christina Keppeler
ISBN: 978-3-668-30282-2

Research Paper (undergraduate), 2015

8 Pages, Grade: 1,0

Christina Keppeler (Author)

Abstract or Introduction

Levi’s print advertisement launched in 2009, as part of a whole variety of videos, short films and picture series set under the slogan ‘Go Forth’, impressively shows, what strong ideological message an advertisement can contain and in what convincing ways the company addressed their core customers in a rapidly changing (economical) environment.

This paper will examine the strong ideological semiotic meaning established via the specific combination of linguistic denotated, connotated and iconic (un)coded messages.

Details

Title: Individualism, Resoluteness and Progress as Intrinsic American Values in Levi’s “GO FORTH” Campaign
College: University of Passau (Lehrstuhl für Englische Literatur und Kultur)
Course: Hauptseminar: American Visual Culture Studies
Grade: 1,0
Author: Christina Keppeler (Author)
Year: 2015
Pages: 8
Catalog Number: V340831
ISBN (eBook): 9783668302815
ISBN (Book): 9783668302822
File size: 672 KB
Language: English
Keywords: individualism, resoluteness, progress, intrinsic, american, values, levi’s, forth”, campaign

Quote paper: Christina Keppeler (Author), 2015, Individualism, Resoluteness and Progress as Intrinsic American Values in Levi’s “GO FORTH” Campaign, Munich, GRIN Verlag, https://www.grin.com/document/340831

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