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Marketing Orientation Report Applied to Lotus Cars

Name: Marketing Orientation Report Applied to Lotus Cars
Price: 17.95 EUR
Availability: InStock
Author: Irene Anne McLaughlin
ISBN: 978-3-668-25986-7

Essay, 2016

15 Pages, Grade: 65%

Irene Anne McLaughlin (Author)

Excerpt

1. Introduction

2. Background of Lotus Cars

3. Marketing Orientation
3.1 Marketing Information Systems
3.2 Segmentation
3.3 Targeting
3.4 Product Positioning, & Value Propositions
3.5 Customer Value Satisfaction
3.6 Branding
3.7 Distribution
3.8 Integrated Marketing Communications
3.9 Measurement

4. Advantages and Disadvantages of Marketing Orientation

5. Recommendations

6. Conclusions

7. Reference List

Excerpt out of 15 pages

Details

Title: Marketing Orientation Report Applied to Lotus Cars
College: University of Ulster
Course: BSc Business Studies
Grade: 65%
Author: Irene Anne McLaughlin (Author)
Year: 2016
Pages: 15
Catalog Number: V336028
ISBN (eBook): 9783668259850
ISBN (Book): 9783668259867
File size: 705 KB
Language: English
Keywords: marketing, marketing approach, lotus cars, marketing orientation

Quote paper: Irene Anne McLaughlin (Author), 2016, Marketing Orientation Report Applied to Lotus Cars, Munich, GRIN Verlag, https://www.grin.com/document/336028

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