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Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy


Term Paper, 2015

16 Pages, Grade: 2,0


Excerpt


List of Contents

List of Abbreviations

List of Figures

1 Introduction

2 Market entry modes
2.1 Basics
2.2 Overview
2.3 Franchising as a mode of entry

3 Subway
3.1 Profile of the company
3.2 Franchising as an expansion strategy
3.3 Market entry in China as an example

4 Conclusion

Bibliography

List of Abbreviations

List of Figures

Excerpt out of 16 pages

Details

Title
Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy
College
University of Applied Sciences Essen
Grade
2,0
Author
Year
2015
Pages
16
Catalog Number
V320276
ISBN (eBook)
9783668198081
ISBN (Book)
9783668198098
File size
414 KB
Language
English
Keywords
evaluation, franchising, subway
Quote paper
Tim Borneck (Author), 2015, Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy, Munich, GRIN Verlag, https://www.grin.com/document/320276

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