Résumé ou Introduction
Most of manufactures bear name. Sometimes, it has nothing to do with the content. For instance, the name Kino will not necessarily remind about a powder soap, unless one has already used it. Sometimes, a known name can be given to a product, for instance the Orange telecommunications society bears a well-known fruit name. Reference and inference are two linguistic terms used to describe such phenomena dealing with the relationship between a linguistic item and a material object. We name things by associating them with a linguistic form which can be created for that purpose or borrowed from another existing name/thing of which we intend to transfer a certain type of property. This paper explores these two naming processes popularly used to coding products for advertising purpose.
The following paper is written in french / Le texte suiviant est écrit en français.
- Citation du texte
- Cyril H. Kparou (Auteur), 2016, Encodage sémantico-pragmatique des néologismes publicitaires, Munich, GRIN Verlag, https://www.grin.com/document/315895
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