Excerpt
Contents
1 Introduction
2 Ability to use strategic marketing techniques
2.1 Use appropriate marketing techniques to ascertain growth opportunities in a market
2.1.1 Mass marketing or niche marketing
2.1.2 Brand extension or product line extension
2.1.3 Direct or indirect sales
2.2 Plan to use marketing strategic options in a market
2.3 Create appropriate strategic marketing objectives for a market
3 Be able to respond to changes in the marketing environment
3.1 Report on the impact of changes in the external environment on a marketing strategy
3.1.1 Political factors
3.1.2 Economic factors
3.1.3 Social factors
3.1.4 Technological factors
3.2 Conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy
3.3 Propose strategic marketing responses to key emerging themes in a marketing strategy
3.3.1 Threat of competitors
3.3.2 Changes in political environment
4 Conclusion
References
- Quote paper
- Maxim Weinmann (Author), 2015, Designing an appropriate marketing strategy. The ability to use strategic marketing techniques and respond to changes in the marketing environment, Munich, GRIN Verlag, https://www.grin.com/document/315828
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