Extrait
Table of Contents
Executive Summary ... II
List of Abbreviations ... IV
List of Figures ... V
1
Introduction ... 1
1.1
Objective ... 2
1.2
Methodology ... 2
2
Corporate Strategy ... 3
2.1
Definition of Strategy ... 3
2.2
Strategic Process ... 4
3
Corporate Culture ... 6
3.1
Definition of Corporate Culture ... 7
3.2
Levels of Corporate Culture ... 8
3.2.1
Basic assumptions ... 9
3.2.2
Values ... 10
3.2.3
Norms ... 10
4
Correlation between Culture and Strategy ... 12
4.1
Strategy Implementation ... 13
4.1.1
Strategy around Culture ... 13
4.1.2
Strategy by Culture Adaption ... 14
4.2
Company Examples ... 16
4.2.1
Company 1 – Google Inc. ... 16
4.2.2
Company 2 – Apple Inc. ... 19
4.2.3
Distinctions between Google Inc. and Apple Inc. ... 22
4.2.4
Company 3 – Daimler ... 23
4.2.5
Company 4 – Siemens ... 25
4.2.6
Distinctions between Daimler and Siemens ... 27
5 Conclusion ... 28
Bibliography ... VI
ITM-Checklist: 360-degrees analysis ... XI
List of Abbreviations
- Citation du texte
- Henning Wenzel (Auteur)Sebastian Voigt (Auteur), 2013, Correlation between Corporate Culture and Corporate Strategy, Munich, GRIN Verlag, https://www.grin.com/document/315514
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