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The Strategy of the Smartphone Industry. A Comparative Analysis of Apple, Sony and Xiaomi


Term Paper, 2015

24 Pages, Grade: 1,7


Excerpt


Table of Contents

List of Abbreviations

List of Figures

List of Tables

Executive Summary

1. Introduction
1.1. Problem Definition
1.2. Objectives
1.3. Methodology

2. Overview Mobile Phone Industry
2.1. Dominant economic features of the mobile phone industry
2.2. Porter´s Five Forces Industry Analysis
2.3. Strategic Group Analysis
2.4. Key Success Factors Mobile Phone Industry

3. Competitive Strategies of Apple, Sony and Xiaomi
3.1. Apple – Broad Differentiation strategy
3.2. Xiaomi – Best-Cost Provider
3.3. Sony - Focused Differentiation strategy

4. Conclusion

5. Bibliography

Excerpt out of 24 pages

Details

Title
The Strategy of the Smartphone Industry. A Comparative Analysis of Apple, Sony and Xiaomi
College
University of applied sciences, Munich  (Wirtschaft - MBA)
Course
Strategic Management
Grade
1,7
Author
Year
2015
Pages
24
Catalog Number
V310660
ISBN (eBook)
9783668090996
ISBN (Book)
9783668091009
File size
873 KB
Language
English
Keywords
MBA, FOM, München, Strategy, Management, Apple, Sonny, Xiaomi, Strategic Corporate Management, Assignment
Quote paper
Andreas Kauerhof (Author), 2015, The Strategy of the Smartphone Industry. A Comparative Analysis of Apple, Sony and Xiaomi, Munich, GRIN Verlag, https://www.grin.com/document/310660

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