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Evaluation of the Marketing Strategy of Tesla Motors Inc

Name: Evaluation of the Marketing Strategy of Tesla Motors Inc
Price: 18.95 EUR
Availability: InStock
Author: Dominic Birk
ISBN: 978-3-668-08269-4

Research Paper (undergraduate), 2015

24 Pages, Grade: 1,0

Dominic Birk (Author)

Excerpt

Contents

I. Table of Contents.

II. List of Abbreviations.

III. List of Figures.

1.Introduction.
1.1 Problem Definition and Objective.
1.2 Structure.

2.Current Market Position.

3.Marketing Mix.
3.1 Customer Value.
3.1.1 Product Portfolio.
3.1.2 Portfolio Analysis.
3.1.3 Product Life Cycle.
3.2 Customer Cost
3.2.1 Pricing Strategy of Tesla Motors.
3.2.2 Pricing Strategy Competitors.
3.3 Convenience.
3.3.1 Distribution Levels.
3.3.2 Channel Strategy.
3.4 Communication.

4. Conclusion and Outlook.

IV. List of References.

V. ITM-Checklist

II. List of Abbreviations

BCG Boston Consulting Group
e.g. exempli gratia
EV Electronic Vehicle
ICE Internal Combustion Engine
Tesla Tesla Motors, Inc
U.S. United States
USP Unique Selling Proposition
GE-Matrix General-Electric Matrix

Excerpt out of 24 pages

Details

Title: Evaluation of the Marketing Strategy of Tesla Motors Inc
College: University of applied sciences, Cologne
Grade: 1,0
Author: Dominic Birk (Author)
Year: 2015
Pages: 24
Catalog Number: V309706
ISBN (eBook): 9783668082687
ISBN (Book): 9783668082694
File size: 1291 KB
Language: English
Keywords: marketing, tesla motors inc, tesla, marketing strategy, strategy, market position, marketing mix, customer value, product portfolio, portfolio analysis, customer cost, pricing strategy, convenience, distribution levels, channel strategy, communication strategy, electric vehicles, EV, product life cycle

Quote paper: Dominic Birk (Author), 2015, Evaluation of the Marketing Strategy of Tesla Motors Inc, Munich, GRIN Verlag, https://www.grin.com/document/309706