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Influences of Asian Cultural Identity on Global Marketing Strategies


Term Paper, 2014

13 Pages, Grade: 1,0

Emily Bloom (Author)


Excerpt


Table of Contents

1. Introduction

2. The Asian Cultural Framework and Its Influence on Global Markteing
2.1 Collectivist Asia and The Importance of Family
2.2 Uncertainty Avoidance and The Concept of “Face“
2.3 Power Distance and Social Status
2.4 Masculinity versus Femininity
2.5 Marketing Communication in Asia

3. Practical Measures for Global Marketers
3.1 The Hard-Sell versus Soft-Sell Approach and International Marketing Research
3.2 Segmentation and Changing Cultural Values
3.3 Discussion Part

4. Conclusion

5. References

Excerpt out of 13 pages

Details

Title
Influences of Asian Cultural Identity on Global Marketing Strategies
College
University of Greenwich
Grade
1,0
Author
Year
2014
Pages
13
Catalog Number
V309498
ISBN (eBook)
9783668077560
ISBN (Book)
9783668077577
File size
901 KB
Language
English
Keywords
Global Marketing, Soziologie, Hofstede, Asian Culture, Cultural Identity, Concept of Face, Communication, Marketing, International Marketing
Quote paper
Emily Bloom (Author), 2014, Influences of Asian Cultural Identity on Global Marketing Strategies, Munich, GRIN Verlag, https://www.grin.com/document/309498

Comments

  • guest on 11/1/2015

    Prädikat: Lesenswert!!!

Look inside the ebook
Title: Influences of Asian Cultural Identity on Global Marketing Strategies


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