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The Effects of Subliminal Cues on Information Seeking and Evaluation of Google Search Results


Bachelor Thesis, 2015

47 Pages, Grade: 1.0


Excerpt


Table of Content

List of Figures

List of Tables

Abstract

1 Introduction
1.1 Background on the topic
1.2 Purpose of the study

2 Theoretical Framework
2.1 Subliminal Advertising
2.1.1 First Approaches
2.1.2 Definition of Subliminal Advertisement
2.2 Subliminal Perception
2.2.1 Research Background
2.2.2 Thresholds perspectives
2.2.3 Subliminal Stimuli
2.2.4 Introspective Measurements
2.2.5 The Masked Prime Paradigm
2.2.6 Effects of Subliminal Messages
2.3 Information Search
2.4 Evaluation on Google Search Result Pages
2.5 Hypothesis

3 Methodology
3.1 Design
3.2 Sample
3.3 Materials
3.4 Procedure
3.4.1 Recipient Variables
3.4.2 Independent Variable
3.4.3 Dependent Variables
3.5 Confounding Variables

4 Results
4.1 Descriptive Statistics
4.2 Inferential statistics

5 Discussion
5.1 Discussion of Results
5.2 General Discussion

Acknowledgments

11 References

Excerpt out of 47 pages

Details

Title
The Effects of Subliminal Cues on Information Seeking and Evaluation of Google Search Results
College
University of Cologne  (DP Psychologie)
Grade
1.0
Author
Year
2015
Pages
47
Catalog Number
V306998
ISBN (eBook)
9783668055537
ISBN (Book)
9783668055544
File size
2371 KB
Language
English
Keywords
Google, Adwords, Subliminal Advertising, unconscious, Cognitive Psychology, Priming, Search Engines, Digital Marketing, subliminal cues, empirical, masked prime, paradigm, information search, information processing, brand, mind, attention
Quote paper
Eyüp Aksoy (Author), 2015, The Effects of Subliminal Cues on Information Seeking and Evaluation of Google Search Results, Munich, GRIN Verlag, https://www.grin.com/document/306998

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