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The Bottom of the Pyramid. A case study on marketing products and services

Name: The Bottom of the Pyramid. A case study on marketing products and services
Price: 18.95 EUR
Availability: InStock
Author: Junaid Javaid
ISBN: 978-3-668-03204-0

Research Paper (postgraduate), 2015

27 Pages, Grade: B-

Junaid Javaid (Author)

Excerpt

Section-1: Background Context
1.1 Background Context
1.2 Problem Statement
1.3 Aims & Objectives
1.4 Motivation
1.5 Methodology

Section-2: Literature Review
2.1 What is meant by Bottom of the Pyramid (BOP) Market?
2.2 Potential in BOP Market
2.3 Marketing Mix
2.3.1 Product
2.3.2 Price
2.3.3 Promotion
2.3.4 Placement
2.4 Marketing Challenges faced in BOP Market
2.4.1 Acceptability
2.4.2 Affordability
2.4.3 Awareness
2.4.4 Availability

Section-3: Case Studies
3.1 Case Study on Tata Swach (Water Purifier)
3.1.1 Company Profite
3.1.2 Tata Swach
3.1.3 Product
3.1.4 Price
3.1.5 Promotion
3.1.6 Placement
3.1.7 Marketing Challenges
3.1.8 Social Issues
3.2 Case Study on Nestlé Brazil
3.2.1 Company Profile
3.2.2 Product
3.2.3 Price
3.2.4 Promotion
3.2.5 Placement
3.2.6 Marketing Challenges
3.2.7 Social Issues

Section-4: Analysis
4.1 Analysis of Literature Review & Case Studies

Section-5: Conclusion & Recommendations
5.1 Conclusion
5.2 Recommendations

Section-6: References

Excerpt out of 27 pages

Details

Title: The Bottom of the Pyramid. A case study on marketing products and services
College: University of Bedfordshire
Grade: B-
Author: Junaid Javaid (Author)
Year: 2015
Pages: 27
Catalog Number: V304688
ISBN (eBook): 9783668032033
ISBN (Book): 9783668032040
File size: 445 KB
Language: English
Keywords: bottom, pyramid

Quote paper: Junaid Javaid (Author), 2015, The Bottom of the Pyramid. A case study on marketing products and services, Munich, GRIN Verlag, https://www.grin.com/document/304688

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