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Table of Contents
1.1. Executive Summary
2. Resident Advisor - Background
2.1. Classification
2.2. User Groups and Functions
2.3. Competitors
3. Qualitative Analyse
3.1. Target Group
3.2. Interview Schedule
4. Key Findings
5. Recommendations for Resident Advisor
5.1. Extend Music and Video Service Integration
5.2. Define and Improve Member Functions
5.3. Develop Mobile Application
5.4. Build strong Social Media Channels
5.5. Increase Usability
6. Conclusion
7. Reference List
8. Appendix
8.1. Appendix 1 - Classification of Electronic Music
8.2. Appendix 2 - Interview #1
8.3. Appendix 3 - Interview #2
8.4. Appendix 4 - Interview #3
8.5. Appendix 5 - Interview #4
8.6. Appendix 6 - Interview #5
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- Julia Zöllner (Author), 2015, Ecommerce Operations. Critical Analysis of the Online Music Magazine "Resident Advisor", Munich, GRIN Verlag, https://www.grin.com/document/301006
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