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Table of Contents
INTRODUCTION
1. The Rise of Consumer Culture and the Making of the Individual
2. The Shaping of the Modern Consumer Culture
3. Creating a Life-Style: “Born to Buy”
4. Psychology in Advertising: Establishing and Maintaining the Social Self
5. The Role of Photography in Advertising
6. The Role of Cinema in Advertising
7. Celebrity Endorsement Advertising
8. Branding as a Marketing Strategy
9. Ideology in Advertising
CONCLUSION
BIBLIOGRAPHY
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- Dr. Sabine Mercer (Author), 2006, The Role of Photography and Cinema in the Rise of Mass Consumer Culture in the Early Twentieth Century, Munich, GRIN Verlag, https://www.grin.com/document/300164
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