The Role of Photography and Cinema in the Rise of Mass Consumer Culture in the Early Twentieth Century


Essay, 2006

26 Pages, Grade: High Distinction


Excerpt


Table of Contents

INTRODUCTION

1. The Rise of Consumer Culture and the Making of the Individual

2. The Shaping of the Modern Consumer Culture

3. Creating a Life-Style: “Born to Buy”

4. Psychology in Advertising: Establishing and Maintaining the Social Self

5. The Role of Photography in Advertising

6. The Role of Cinema in Advertising

7. Celebrity Endorsement Advertising

8. Branding as a Marketing Strategy

9. Ideology in Advertising

CONCLUSION

BIBLIOGRAPHY

Excerpt out of 26 pages

Details

Title
The Role of Photography and Cinema in the Rise of Mass Consumer Culture in the Early Twentieth Century
College
James Cook University  (James Cook University)
Course
History of Communication
Grade
High Distinction
Author
Year
2006
Pages
26
Catalog Number
V300164
ISBN (eBook)
9783656965473
ISBN (Book)
9783656965480
File size
595 KB
Language
English
Notes
Marker's comment: wonderfully sophisticated, well researched and argued essay.
Keywords
consumer culture, mass society, mass production, commodities, consumption, mass media, photography, cinema, film industry, capitalism, advertising, marketing, product promotion, urban society, social self, exchange value, modernity, fetishism, celebrity, film stars, electricity, gender roles, life-style
Quote paper
Dr. Sabine Mercer (Author), 2006, The Role of Photography and Cinema in the Rise of Mass Consumer Culture in the Early Twentieth Century, Munich, GRIN Verlag, https://www.grin.com/document/300164

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