Marketing across cultures with a focus on Islamic Marketing


Bachelor Thesis, 2014

50 Pages, Grade: A


Excerpt


Table of Contents

1. Introduction
1.1 Academic Background
1.2 Research question, Hypothesis and Objectives

2. Literature review
2.1 Islamic Marketing
The Five Pillars of Islam
Shahadah
2.2. Principles of Islamic finance
Riba
Maysir
Gharar
2.3. Key differences in the marketing mix
Product
Promotion
People
Price
Place
2.4. Islamic branding (IB)
2.5. Marketing strategy for Islamic countries

3. Research methodology
3.1. Research Strategy
3.2. Population, sample and sampling
3.3. Data collection
Secondary research
Primary research
3.4. Validity and reliability
3.5. Limitations

4. Data analysis
4.1. Survey
4.2. Interviews

6. Conclusion

6.1. Recommendation

References

Appendices
Appendix 1.
Survey questions
Appendix 2.

Excerpt out of 50 pages

Details

Title
Marketing across cultures with a focus on Islamic Marketing
College
Oxford Brookes University
Course
Islamic Marketing
Grade
A
Author
Year
2014
Pages
50
Catalog Number
V299732
ISBN (eBook)
9783656973256
ISBN (Book)
9783656973263
File size
1665 KB
Language
English
Keywords
marketing, islamic
Quote paper
Sanja Hajdarpasic (Author), 2014, Marketing across cultures with a focus on Islamic Marketing, Munich, GRIN Verlag, https://www.grin.com/document/299732

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