Excerpt
Table of Contents
1. Introduction
1.1 Academic Background
1.2 Research question, Hypothesis and Objectives
2. Literature review
2.1 Islamic Marketing
The Five Pillars of Islam
Shahadah
2.2. Principles of Islamic finance
Riba
Maysir
Gharar
2.3. Key differences in the marketing mix
Product
Promotion
People
Price
Place
2.4. Islamic branding (IB)
2.5. Marketing strategy for Islamic countries
3. Research methodology
3.1. Research Strategy
3.2. Population, sample and sampling
3.3. Data collection
Secondary research
Primary research
3.4. Validity and reliability
3.5. Limitations
4. Data analysis
4.1. Survey
4.2. Interviews
6. Conclusion
6.1. Recommendation
References
Appendices
Appendix 1.
Survey questions
Appendix 2.
- Quote paper
- Sanja Hajdarpasic (Author), 2014, Marketing across cultures with a focus on Islamic Marketing, Munich, GRIN Verlag, https://www.grin.com/document/299732
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