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The Effects of the Economic Crisis on the Luxury Brand Market

Name: The Effects of the Economic Crisis on the Luxury Brand Market
Price: 27.95 EUR
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Author: Angela Eva Alunni
ISBN: 978-3-656-97693-6

Marketing Strategies for Luxury Goods "Made in Italy"

Research Paper (postgraduate), 2014

44 Pages

Angela Eva Alunni (Author)

Excerpt

INDEX

INTRODUCTION

CHAPTER ONE: THE MARKET OF LUXURY GOODS: GENERAL CHARACTERISTICS
1.1 The concept of luxury
1.2 The supply and demand of luxury goods
1.3 Luxury and Made in Italy

CHAPTER TWO: THE DIVIDE OF SEPTEMBER 2008
2.1 The market of luxury goods during the crisis years
2.2 The trend of Italian companies in the luxury goods industry
2.3 Beyond the crisis: new markets and new strategies

CHAPTER THREE: THE BVLGARI CASE
3.1 The areas of business: a changing environment
3.2 The kickbacks of the international financial crisis
3.3 Getting past the crisis: creativity, cost containment and the LVMH factor

CONCLUSIONS

BIBLIOGRAPHY

Volumes

Articles and Papers

Excerpt out of 44 pages

Details

Title: The Effects of the Economic Crisis on the Luxury Brand Market
Subtitle: Marketing Strategies for Luxury Goods "Made in Italy"
Author: Angela Eva Alunni (Author)
Year: 2014
Pages: 44
Catalog Number: V299352
ISBN (eBook): 9783656976929
ISBN (Book): 9783656976936
File size: 1279 KB
Language: English
Keywords: luxury goods, market analysis, bulgari, marketing strategy, economic crisis, angela alunni, angela eva alunni

Quote paper: Angela Eva Alunni (Author), 2014, The Effects of the Economic Crisis on the Luxury Brand Market, Munich, GRIN Verlag, https://www.grin.com/document/299352

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