Leseprobe
Table of contents
List of figures
1 Introduction
1.1 Problem
1.2 Goal
1.3 Structure
2 Stages Model of internationalization according to Johanson and Vahlne
2.1 Introduction
2.2 Basic principles
2.3 Patterns of internationalization
2.3.1 Establishement chain
2.3.2 Psychic distance chain
2.4 Model of internationalization
2.4.1 Market commitment
2.4.2 Market knowledge
2.4.3 Current activities
2.4.4 Commitment decisions
3 Limitations of the stages model
3.1 The determinism of the stages model
3.2 The psychic distance aspect
3.3 Today's relevance
4 Conclusion
List of literature
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- Arbeit zitieren
- Marvin Brucker (Autor:in), 2014, A Critical Evaluation of the Stages Model of Internationalization according to Johanson and Vahlne, München, GRIN Verlag, https://www.grin.com/document/295092
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