Excerpt
Table of Contents
1. Introduction: Changes in the Airline Industry
2. Theoretical Framework
2.1. Strategic Management Analysis in a Hypercompetitive Industry
2.1.1. Hypercompetition
2.1.2. External Analysis
2.1.3. Internal Analysis
2.2. Building Competitive Advantage
2.2.1. Business Level Strategy
2.2.2. Corporate Level Strategy
2.3. Scenario Analysis with the TAIDA Model
2.3.1. Scope and Dimensions
2.3.2. Scenario Planning with the TAIDA Model
2.4. Summary
3. Empirical Case - Lufthansa’s Competitive Advantage
3.1. Strategic Management Analysis in the Hypercompetitive Airline Industry
3.1.1. Deregulation of Markets
3.1.2. External Analysis of the Airline Industry
3.1.3. Internal Analysis of Lufthansa
3.2. Building Competitive Advantage
3.2.1. Business Level Strategy of Lufthansa
3.2.2. Corporate Level Strategy of Star Alliance as a Strategic Alliance
3.3. Summary
4. Scenario Analysis
4.1. Defining Scenarios
4.2. Analysing the Four Different Scenarios
4.3. Summary
5. Conclusion
6. References
7. Appendix
- Quote paper
- Andrea Utz (Author), 2013, Lufthansa’s Strategic Challenges when a Star Alliance Member Exits, Munich, GRIN Verlag, https://www.grin.com/document/292605
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