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Contents
1. Introduction
1.1 Identity, Consumption and Individuality- The vicious circle of the market
1.2 Feminism, Post-Feminism and Women as the New Targets of the Market
2. Patriarchy wears Prada - The fashion and beauty industry as the new patriarchy in Angela McRobbie’s The Aftermath of Feminism and Sophie Kinsella’s Shopaholic
3. Conclusion
4. Works Cited
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- Katharina Kirchhoff (Author), 2014, Even a Blind Chick Sometimes Finds A Bargain. Analysis of "Chick Lit" in Relation to Post-Feminism and the Market, Munich, GRIN Verlag, https://www.grin.com/document/289030
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