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The utilization of customer journey mapping in the automotive industry

Name: The utilization of customer journey mapping in the automotive industry
Price: 18.95 EUR
Availability: InStock
Author: Tobias Staudt
ISBN: 978-3-656-84454-9

Term Paper (Advanced seminar), 2014

21 Pages, Grade: 1,2

Tobias Staudt (Author)

Excerpt

Table of Content

Table of figures

List of abbreviations

1 Introduction
1.1 Relevance and Objectives
1.2 Definition of relevant Terminology
1.3 Structure of the work

2 Customer Journey Mapping
2.1 Customer Journey Mapping – Why to talk about?
2.2 Customer Journey Mapping – What is it all about?
2.3 Customer Journey Mapping – No right or wrong

3 Automobile Industry

3.1 Automobile Industry – Figures and Trends
3.2 Automobile Industry – Changing Customer Behavior

4 Utilization of Customer Journey Mapping in the Automobile Industry

5. Conclusion and Outlook

Appendix

Bibliography

Excerpt out of 21 pages

Details

Title: The utilization of customer journey mapping in the automotive industry
College: HHL Leipzig Graduate School of Management
Course: Service Retail and Marketing
Grade: 1,2
Author: Tobias Staudt (Author)
Year: 2014
Pages: 21
Catalog Number: V284352
ISBN (eBook): 9783656844532
ISBN (Book): 9783656844549
File size: 952 KB
Language: English
Keywords: Customer Journey Mapping, Journey, Customer, Service Marketing, Mapping

Quote paper: Tobias Staudt (Author), 2014, The utilization of customer journey mapping in the automotive industry, Munich, GRIN Verlag, https://www.grin.com/document/284352

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