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General Electric. Corporate Strategy Analysis

Name: General Electric. Corporate Strategy Analysis
Price: 18.95 EUR
Availability: InStock
Author: Kathrin Metzger
ISBN: 978-3-656-83272-0

Term Paper, 2014

20 Pages, Grade: 58

Kathrin Metzger (Author)

Excerpt

Table of Content

Introduction

Company Background

GE Corporate Strategy

Six Part Growth Process: Organic Growth Objective

Strategic Planning

Strategic Analysis

SWOT

Ansoff Matrix for GE’s Corporate Strategy

Strategic Definition

Environmental Analysis – PESTEL

BCG Growth-Share Matrix

Bowman and D’Aveni’s Strategy Clock

Suitability Analysis – Directions for Growth

Competitive Strategy

Strategic Directions

Strategic Methods

Conclusion

References

Excerpt out of 20 pages

Details

Title: General Electric. Corporate Strategy Analysis
College: Loughborough University
Grade: 58
Author: Kathrin Metzger (Author)
Year: 2014
Pages: 20
Catalog Number: V283553
ISBN (eBook): 9783656832713
ISBN (Book): 9783656832720
File size: 549 KB
Language: English
Keywords: general, electric, corporate, strategy, analysis

Quote paper: Kathrin Metzger (Author), 2014, General Electric. Corporate Strategy Analysis, Munich, GRIN Verlag, https://www.grin.com/document/283553

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