Abstract or Introduction
A complete literature review comparing the point of view of different authors about digital advertising.
According Carlota Perez in her book Technological revolutions and financial capital published in 2002, technological revolutions follow 4 main stages: interruption, frenzy, synergy and maturity. In 2009, Franck Mulhern evaluated the digital technological revolution has beginning its synergy stage. Indeed, the digital technology has proper funding sources to develop itself in the economy. According to the author, the traditional way of advertising was based on the process of delivering message to audiences as large as possible.
- Quote paper
- Diane Botta (Author), 2014, Aspects of Digital Advertising, Munich, GRIN Verlag, https://www.grin.com/document/279990
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