Homepage > Catalog > Business economics - Offline Marketing and Online Marketing

Brand Evaluator. Real company example: Abele Optik

Name: Brand Evaluator. Real company example: Abele Optik
Price: 5.99 EUR
Availability: InStock
Author: Maximiliane Gläsle
ISBN: 978-3-656-71857-4

Applied marketing and branding tools

Seminar Paper, 2013

10 Pages, Grade: 1,3

Maximiliane Gläsle (Author)

Abstract or Introduction

The following paper is going to evaluate the performance of the brand Abele Optik and will give some recommendations what steps it should take to improve the customer's experience
and what it can do to bring it brand back on track. The aspect of the location and the interior design of the shops will not be evaluated.
A competitive analysis, an examination of the positioning of the brand and strategic recommendations are given in the paper. Moreover marketing and branding tools as for example perceptual maps and the brand pyramid are applied to rebuild the brand.

Details

Title: Brand Evaluator. Real company example: Abele Optik
Subtitle: Applied marketing and branding tools
College: Catholic University Eichstätt-Ingolstadt (WFI Ingolstadt)
Course: Branding for Service Excellence
Grade: 1,3
Author: Maximiliane Gläsle (Author)
Year: 2013
Pages: 10
Catalog Number: V278510
ISBN (eBook): 9783656718574
ISBN (Book): 9783656718567
File size: 1188 KB
Language: English
Keywords: Branding, Marketing tools, Service Excellence, Brand Pyramid, Perceptual Map, Abele Optik, Brand Evaluator

Quote paper: Maximiliane Gläsle (Author), 2013, Brand Evaluator. Real company example: Abele Optik, Munich, GRIN Verlag, https://www.grin.com/document/278510

Comments