Loading...

Summary E-Commerce

Exam Revision 2012 16 Pages

Business economics - Trade and Distribution

Excerpt

1. History of the Internet (when? Why? Background? Political background?)

- 2 computers connected by telephone cable (internet was born)

- roots in the cold war

- 1957 Soviet Union launched first satellite (Sputnik I) -> US President Dwight Eisenhower created ARPA agency to regain technological lead in the arms race

- Licklider = head new IPTO organization (help protect US against a space-based nuclear attack)

- Licklider promoted within the IPTO idea of country-wide communications network

- Lawrence Roberts implemented his vision

- Development of a special computer -> ARPANET (Advanced Research Projects Agency Network), October, 1969

- first communications between Leonard Kleinrock's (research center in LA) and Douglas Engelbart (research center in Stanford)

- 1983 ARPANET split into

- „normal internet
- military network (MILNET)

- ARPANET provided good communication links between major computational resources, computer users in academic, industrial, and government research laboratories

- 1990 ARPANET was retired and transferred to the NSFNET (National Science Foundation)

- NSFNET soon connected to CSNET (linked Universities around North America), then to the EUnet (connected research facilities in Europe)

- use of the Internet exploded after 1990

- first commercial internet provider started in 1990

- 1991 internet introduced to the public

- US Government transferred management to independent organizations starting in 1995

- In Germany:

- developed at the universities of Karlsruhe and Dortmund
- August 1984: first node established at the university Karlsruhe (allowed to communicate with US & other countries per e-mail)
- 1988: First connection at the university Dortmund into the american internet
- Small independent providers are main reason for the spread of internet in the beginning

2. Difference between www and Internet / Who invented www

illustration not visible in this excerpt

- www was developed by Tim Berners-Lee (member of CERN) in 1989

- 30 April 1993: Tim Berners-Lee presents HTML (the „language of the internet) the first browser as well as the first site on the www for free public use.

illustration not visible in this excerpt

3. Typical services of www

illustration not visible in this excerpt

4. Technical background (what inventions, how many listeners)

- To reach 50 Mio people in the USA:

- Radio: 38 years
- TV: 13 years
- WWW: 5 years

- Facebook added 50 million users in just three months

- Immense increase of the diffusion speed over the last 80 years

5. New Economy

- = the impact of information technology on the economy

- Everyone wanted to be a part in the new economy (every business thought they cannot do without being part of the eBusiness and eCommerce)

- grew very fast, everyone invested (even old economy companies) but without a plan, strategy, etc.

- eventually “imploded”

- people underestimated impacts which new technical advances bring along

- also known as "Digital Economy”

- developed in the late 90s

- banks gave loans easily which resulted in a big number of business start ups

- traditional measures of value no longer valid because technology was changing the world quickly and dramatically

- "gain market share at all cost”

- Venture Capital Companies invested millions in .com ideas -> Stock shares rose dramatically

- recession of 2001 disproved many of the more extreme predictions made during boom years

- speculative bubble with climax on March 10, 2000

- „dot-com“ bubble:

- companies lived in a bubble. à after 1 year bubble exploded
- many companies failed
- many had to change names to create a new Brand Identity or went totally bankrupt
- dismissal of employees
- after 18 months people regain trust and invest again in .com companies
- after 10 years of the NASDAG crash people seem to have forgotten about it à nowadays another tendency to invest a lot of money in .com market
- Could this happen again?

- harder for people to trust in impersonal companies, e.g. google, amazon,…

- very changing market, every 6 months new technology, new trends -> makes people unsure

- don´t know who can see all your information, who can use it & what they´ll do with

6. Some Definitions

- eCommerce

- is a subset of ebusiness, is the purchasing, selling, and exchanging of goods and services over computer networks (such as the Internet) through which transactions or terms of sale are performed electronically

- eBusiness

- is the transformation of key business processes through the use of Internet technologies
- wo main ways within organizations:
- applied to strategies and operations (our organization needs an improved e-business strategy)
- used as an adjective to describe business that mainly operates online

- relationship e-commerce / e-business:

- eCommerce has some degree of overlap with eBusiness
- eCommerce is broadly equivalent to eBusiness
- eCommerce is a subset of eBusiness

7. B2C /B2B/C2B/C2C

illustration not visible in this excerpt

8. What is Intranet / Extranet?

- Intranet:

- = a private network within a single company using the Internet standards to enable employees to access and share information using web publishing technology

- Extranet:

- = a service provided through the Internet and web technology delivered by extending an intranet beyond a company to customers, suppliers and collaborators

illustration not visible in this excerpt

[...]

Details

Pages
16
Year
2012
ISBN (eBook)
9783656706496
ISBN (Book)
9783656710370
File size
601 KB
Language
English
Catalog Number
v277880
Institution / College
Stralsund University of Applied Sciences
Grade
Tags
summary e-commerce

Author

Share

Previous

Title: Summary E-Commerce