Excerpt
Table of Contents
1. INTRODUCTION
2. COMPARISON OF THE BIOGRAPHY OF JOBS AND COOK
2.1 STEVE JOBS – A BIOGRAPHY
2.2 TIM COOK – BEFORE AND AFTER APPLE
3. THE ROUTEMAP OF THE CAPTAINS WHO STEERED APPLE
3.1 STEVE JOBS AT THE BEGINNING OF APPLE
3.2 APPLE WITHOUT STEVE JOBS WAS AN APPLE WITHOUT LIFE
3.3 JOB’S LEADERSHIP STYLE – A MYSTERY INDEED!
3.4 TIM COOK – THE PERSON BEHIND APPLE’S NEW RECIPE
3.5 COOK’S LEADERSHIP STYLE
4. THE FINAL VERDICT
REFERENCES
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- Kemmy Jose (Author), 2014, Apple's leadership strategies. Steve Jobs and Tim Cook, Munich, GRIN Verlag, https://www.grin.com/document/277400
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