Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind


Term Paper, 2013

13 Pages, Grade: 1,0


Excerpt


Table of Contents

1 Introduction

2 The culture of the United States
2.1 Power Distance
2.2 Individualism versus Collectivism
2.3 Masculinity versus Femininity
2.4 Uncertainty Avoidance
2.5 Long-Term Orientation

3 Mobile Moments

4 Link between “Mobile Moments” and the US consumers
4.1 Lifestyle of Multitasking
4.2 Experience as a core value
4.3 Sharing moments with friends
4.4 Result

5 How to apply “Mobile Moments” in the US consumers mind
5.1 US Mobile Market
5.2 Set of Actions

6 Conclusion

II References

III Annex

Excerpt out of 13 pages

Details

Title
Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind
College
The ESC Rennes School of Business
Course
International Consumer Behaviour
Grade
1,0
Author
Year
2013
Pages
13
Catalog Number
V275120
ISBN (eBook)
9783656679226
ISBN (Book)
9783656679257
File size
1512 KB
Language
English
Keywords
Consumer Behaviour, Marketing Trends, Culture, Culture USA, Kultur USA, Consumer Behaviour USA, Konsumentenverhalten USA
Quote paper
Bachelor of Arts Ann-Christine Bischoff (Author), 2013, Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind, Munich, GRIN Verlag, https://www.grin.com/document/275120

Comments

  • No comments yet.
Look inside the ebook
Title: Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind



Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free