Excerpt
Table of Contents
1 Introduction
2 The culture of the United States
2.1 Power Distance
2.2 Individualism versus Collectivism
2.3 Masculinity versus Femininity
2.4 Uncertainty Avoidance
2.5 Long-Term Orientation
3 Mobile Moments
4 Link between “Mobile Moments” and the US consumers
4.1 Lifestyle of Multitasking
4.2 Experience as a core value
4.3 Sharing moments with friends
4.4 Result
5 How to apply “Mobile Moments” in the US consumers mind
5.1 US Mobile Market
5.2 Set of Actions
6 Conclusion
II References
III Annex
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- Bachelor of Arts Ann-Christine Bischoff (Author), 2013, Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind, Munich, GRIN Verlag, https://www.grin.com/document/275120
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