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Strategic marketing analysis of Walt Disney’s Parks and Resorts

Name: Strategic marketing analysis of Walt Disney’s Parks and Resorts
Price: 16.99 EUR
Availability: InStock
Author: Isabelle Köhler
ISBN: 978-3-656-63056-2

Seminar Paper, 2013

30 Pages, Grade: 1,0

Isabelle Köhler (Author)

Excerpt

1. Company Overview
1.1. The Walt Disney Company
1.2. The amusement park industry

2. Marketing Environment Analysis
2.1. Microenvironment
2.2. Macroenvironment

3. Competitive Analysis

4. Market Analysis

5. Basis for Sustainable Competitive Advantage

6. Marketing Strategy
6.1. Product Line Strategy
6.2. Branding & Positioning
6.3. Pricing Strategy
6.4. Marketing Communication Strategy
6.5. Customer Service

7. Overall Assessment of Marketing Strategy

8. References

Excerpt out of 30 pages

Details

Title: Strategic marketing analysis of Walt Disney’s Parks and Resorts
College: San Diego State University (College of Business Administration)
Grade: 1,0
Author: Isabelle Köhler (Author)
Year: 2013
Pages: 30
Catalog Number: V271362
ISBN (eBook): 9783656630562
ISBN (Book): 9783656630555
File size: 506 KB
Language: English
Keywords: Marketing, Disney, competitive advantage, branding, marketing communication

Quote paper: Isabelle Köhler (Author), 2013, Strategic marketing analysis of Walt Disney’s Parks and Resorts, Munich, GRIN Verlag, https://www.grin.com/document/271362

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