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International Marketing and Planning


Term Paper, 2011

11 Pages, Grade: A


Excerpt


Contents

Executive Summary

Literature Review

Why going global has become essential?

Important Factors In Market Entry Strategies

Market Entry Objectives

Reasons of Failure Of Market Entry Strategies

International marketing and Market entry strategies for customer centric companies

The foray of international market entry strategies in Retail sector

Factors influencing international market entry strategies

International product, service, distribution, pricing, and logistics

Penetration Level affects marketing and sales strategies for any multinational giant

Planning of International Marketing and operations in accordance with organizational development

References:

Excerpt out of 11 pages

Details

Title
International Marketing and Planning
College
New York University
Grade
A
Author
Year
2011
Pages
11
Catalog Number
V270832
ISBN (eBook)
9783656625551
ISBN (Book)
9783656625537
File size
436 KB
Language
English
Keywords
international, marketing, planning
Quote paper
Charles Billy (Author), 2011, International Marketing and Planning, Munich, GRIN Verlag, https://www.grin.com/document/270832

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