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Consumer Behaviour at Amazon. A case study of mobile phones sold by Amazon UK

Research Paper (postgraduate) 2012 59 Pages

Business economics - Operations Research

Summary

This paper investigates the influence of e-commerce and related factors on the consumer behaviour with respect to the purchase decisions of mobile phones. The different factors that influence the consumer behaviour related to buying mobile phones have been identified in this research.

Electronic commerce or e-Commerce consists of the buying and selling of products and services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically is remarkably increased with the widespread use of the Internet (Blackwell, 2006). To facilitate global trade various schemes for transaction of electronic money have been introduced. Such schemes offer concrete solutions to the risk associated with trust, information security, international finance, and other factors posing uncertainty. Trust is a major focus of e-commerce professionals. In traditional trade much of mechanisms for building trust are related to the form of communication between the participants and costs related to the contact in person. In case of remote access (in terms of the Internet, for example) many of the traditional mechanisms for establishing trust between participants exists. Therefore, options to enhance or introduce other new mechanisms are used for confidence building (Bodenhausen, 2012). There are different forms of e-commerce. The e-commerce models are:

Details

Pages
59
Year
2012
ISBN (eBook)
9783668536692
File size
1.1 MB
Language
English
Catalog Number
v269821
Institution / College
The University of Liverpool
Grade
B
Tags
consumer behaviour amazon

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Title: Consumer Behaviour at Amazon. A case study of mobile phones sold by Amazon UK