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Apple marketing audit and new service product plan


Term Paper, 2011

13 Pages, Grade: A


Excerpt


Table of Contents

Introduction

Executive Summary

Marketing Audi
PESTLE Analysis
SWOT Analysis of Apple
Porter’s Competitive Forces Analysis

New Service and Product Suggestion

Communication Plan for Web Based Phones/MacBook
Promotional Mix
Advertising
Sales promotion
Public Relations
Exchange Offers

Evaluation of the communication plan

Recommendations & Conclusion

Bibliography

Excerpt out of 13 pages

Details

Title
Apple marketing audit and new service product plan
College
King`s College London
Grade
A
Author
Year
2011
Pages
13
Catalog Number
V269800
ISBN (eBook)
9783656611554
ISBN (Book)
9783656610793
File size
444 KB
Language
English
Keywords
apple
Quote paper
Sherry King (Author), 2011, Apple marketing audit and new service product plan, Munich, GRIN Verlag, https://www.grin.com/document/269800

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