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Marketing Plan for Costa Coffee

Name: Marketing Plan for Costa Coffee
Price: 15.99 EUR
Availability: InStock
Author: Maingi Joe
ISBN: 978-3-656-58803-0

Project Report, 2011

18 Pages, Grade: A

Maingi Joe (Author)

Excerpt

1 Executive Summary

2 Corporate objectives

3 Marketing Audit
3.1 The Micro Environment
3.1.1 Mark Size and its characteristics
3.1.2 Trends/Positioning
3.1.3 Distribution Channels
3.1.4 Competition
3.2 The Macro Environment
3.2.1 Demographic (Global)
3.2.2 Political
3.2.3 Economic (global)
3.2.4 Social/Cultural/Technological
3.2.5 Legal and Ethical

4 SWTO Analysis
4.1 Strengths of CC.
4.2 Weaknesses
4.3 Opportunities
4.4 Threats

5 Marketing Objectives
5.1 Sales objectives
5.2 Market Share Objectives

6 Marketing Mix
6.1 Product
6.2 Price
6.3 Place and Positioning
6.4 Promotion
6.5 People
6.6 Process

7 Budgeting

8 Controls

9 References

Excerpt out of 18 pages

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