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The Success of Tesco’s International Expansion in South Korean Market. Examination and Analysis of Key Factors

Name: The Success of Tesco’s International Expansion in South Korean Market. Examination and Analysis of Key Factors
Price: 16.99 EUR
Availability: InStock
Author: Mayer Taylor
ISBN: 978-3-656-58817-7

Bachelor Thesis, 2011

30 Pages, Grade: A

Mayer Taylor (Author)

Excerpt

Dissertation

Executive Summary

Introduction

Research Question

Research Objectives

Literature Review

Globalization and Internationalization

Factors Influencing Business Decisions for Internationalisation

Internal Factors

External Factors for Globalization

Types of international strategy: Multi-domestic vs. Global

Global Strategy

Multi-domestic Strategy

Research Methodology

Findings

Market analysis

FDI Strategy of the Host Market

Market Entry Strategy

Averting Challenges Faced by Tesco

Strategic Leadership of the Company

Business Strategies

Analysis of the Finding

Conclusion

Consultancy Report

Executive Summary

Introduction

Key Findings

Conclusion

Recommendations

References

Excerpt out of 30 pages

Details

Title: The Success of Tesco’s International Expansion in South Korean Market. Examination and Analysis of Key Factors
College: University of Kent
Grade: A
Author: Mayer Taylor (Author)
Year: 2011
Pages: 30
Catalog Number: V267070
ISBN (eBook): 9783656588177
ISBN (Book): 9783656588160
File size: 575 KB
Language: English
Keywords: success, tesco’s, international, expansion, south, korean, market, examination, analysis, factors

Quote paper: Mayer Taylor (Author), 2011, The Success of Tesco’s International Expansion in South Korean Market. Examination and Analysis of Key Factors, Munich, GRIN Verlag, https://www.grin.com/document/267070

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