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Viral Marketing Campaigning

Production, Dispersion and Qualitative Assessment of a Viral YouTube Video


Research Paper (postgraduate), 2012

24 Pages, Grade: 1,0


Excerpt


Outline

List of Figures

List of Abbreviations

1 Introduction

2 Product Specification

3 Viral Marketing Campaign
3.1 Definition
3.2 Segmentation, Targeting, Positioning
3.3 Video: Content and Message
3.4 Seeding Strategy
3.4.1 Whom to seed to
3.4.2 How to Seed
3.4.3 When to Seed

4 Evaluation of the Campaign
4.1 Results
4.2 Key Learnings

5 Conclusion and Limitations

References

Electronic Sources

Homepages

Excerpt out of 24 pages

Details

Title
Viral Marketing Campaigning
Subtitle
Production, Dispersion and Qualitative Assessment of a Viral YouTube Video
College
University of Münster
Grade
1,0
Author
Year
2012
Pages
24
Catalog Number
V266834
ISBN (eBook)
9783656572794
ISBN (Book)
9783656572763
File size
947 KB
Language
English
Keywords
viral, marketing, campaigning, production, dispersion, qualitative, assessment, youtube, video
Quote paper
Timo Wilhelm Rang (Author), 2012, Viral Marketing Campaigning, Munich, GRIN Verlag, https://www.grin.com/document/266834

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