Excerpt
Content
Abbreviations
1 Introduction
1.1 Problem Statement
1.2 Objective
1.3 Procedural Method
2 Literature Review
2.1 Definitions
2.1.1 Entrepreneurship
2.1.2 An Organizational Approach
2.2 Vision
2.2.1 Core ideology
2.2.1.1 Core Values
2.2.1.2 Core Purpose
2.2.2 Envisioned Future
2.2.3 A Few Important Points
2.3 Company Development and the Process of New Entry
2.3.1 Autonomy
2.3.2 Innovativeness
2.3.3 Risk Taking
2.3.4 Proactiveness
2.3.5 Competitive Aggressiveness
2.4 Independence and Connection of the Five Dimensions
2.5 The Effect of Entrepreneurial Orientation on Business Performance
3 Research Question and Case Study Approach
3.1 Research Question
3.2 Case Study Research Approach
4 Empirical Research
4.1 The Case of Global Thermostat Markus Hoffmann
4.2 The Case Study
4.3 Vision Communication
References
Addendum
- Quote paper
- Markus Hoffmann (Author), 2013, Vision and Vision Communciation in Entrepreneurial Companies, Munich, GRIN Verlag, https://www.grin.com/document/264536
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