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Analysis of the Marketing Environment for Microsoft Xbox

Seminar Paper, 2004

7 Pages, Grade: Distinction

Stefan Lacher (Author)

Abstract or Introduction

What comes first to your mind when you hear the names Sony and Nintendo? Maybe you
associate them as the two huge players on the video console market which dominate this
segment. So what happens if the giant of the software industry, Microsoft, steps into a so far
protected territory and introduces a perfect planned marketing campaign that brings the green
Xbox-logo in everybody’s mind? Considering that Microsoft is a very aggressive and well
financially equipped company, therefore one of the most successful in the world, you can
expect a major showdown. But what will happen to the customer who should be the driving
force of the ma rketing effort of those players?

Details

Title: Analysis of the Marketing Environment for Microsoft Xbox
College: Deakin University (Faculty of Business and Law)
Course: Marketing Management
Grade: Distinction
Authors: Stefan Lacher (Author)Florian Roth (Author)David Schumacher (Author)Florian Keller (Author)
Year: 2004
Pages: 7
Catalog Number: V24495
ISBN (eBook): 9783638273596
File size: 546 KB
Language: English
Keywords: Analysis, Marketing, Environment, Microsoft, Xbox, Marketing, Management

Quote paper: Stefan Lacher (Author)Florian Roth (Author)David Schumacher (Author)Florian Keller (Author), 2004, Analysis of the Marketing Environment for Microsoft Xbox, Munich, GRIN Verlag, https://www.grin.com/document/24495

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