Homepage > Catalog > Communications - Public Relations, Advertising, Marketing, Social Media

Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication

Name: Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication
Price: 27.95 EUR
Availability: InStock
Author: Julia Anders
ISBN: 978-3-656-49527-7

Research Paper (undergraduate), 2011

53 Pages, Grade: 1,0

Julia Anders (Author)

Abstract or Introduction

Coca-Cola: a Soft drink which is not only refreshment, but an American symbol.
Coca-Cola has grown to one of the world’s biggest and most successful companies.
Such a success could only be achieved by a strong and outstanding Marketing Management.
Coca–Cola connects with its audience and customers in a way that other companies don’t do.
This report provides information about Coca–Cola’s Marketing Strategy and analyzes its
communication, product and price policy.

Details

Title: Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication
Grade: 1,0
Author: Julia Anders (Author)
Year: 2011
Pages: 53
Catalog Number: V232661
ISBN (eBook): 9783656494980
ISBN (Book): 9783656495277
File size: 2948 KB
Language: English
Notes: A profound paper about Coca Cola's Marketing Strategy. It was a final paper for two combined Marketing courses taught by a German professor (Wiesbaden Business School).
Keywords: coca-cola’s, marketing, strategy, analysis, price, product, communication

Quote paper: Julia Anders (Author), 2011, Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication, Munich, GRIN Verlag, https://www.grin.com/document/232661

Comments