Excerpt
Table of content:
1. Introduction
2. Methodology
3. Theory
4. Brand portrait
4.1 Business strategy
4.2 Brand portfolio
4.3 Brand characteristics
4.4 Starbucks in the market
5. Problems of Starbucks and their solutions
5.1 Lost focus and incorrect decisions
5.2 Increased competition
5.3 Aggressive expansion strategy
6. Conclusion
7. References
8. Appendix
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- Silke Specht (Author), 2009, The Starbucks Brand, Munich, GRIN Verlag, https://www.grin.com/document/232182
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