Excerpt
I. Table of Contents
II. List of Illustrations
1. Introduction
1.1 Statement of the situation
1.2 Purpose
2. Basic information
2.1 Definition of Social Media
2.2 Terminology
3. Channels and Instruments of Web 2.0
3.1 Networking
3.1.1 Facebook
3.1.2 Xing
3.2 Contribution
3.2.1 Wikis
3.2.2 Flickr
3.3 Sharing
3.3.1 YouTube
3.3.2 Del.icio.us
3.4 Messaging
3.4.1 Twitter
3.4.2 Skype
3.5 Benefit of Social Media
4. The development of media utilization
4.1 The internet gives users a voice
4.2 The wisdom of crowds
5. The Social Media phenomenon
5.1 Target audience: Generation Social Media
5.2 The importance of giving
6. Application of Social Media in the context of events
6.1 Pre-Event
6.2 During the event
6.3 After the event
7. Strategies for Social Media performance
7.1 Setting goals for Social Media
7.2 Research the company's Social Community
7.3 Understand and listen to your audience
7.4 Formulate a strategy
7.5 Strategies and tactics - how to network
8. Beyond the borders of Social Media: face-to-face contact
8.1 Performance measurement
9. Conclusion
II. Bibliography
- Quote paper
- Jeannette Groesgen (Author), 2011, The Goal-Oriented Handling of Social Media in the Event Industry, Munich, GRIN Verlag, https://www.grin.com/document/231448
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