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Market Entry Strategies for Saturated Markets

Challenges for the Consumer Goods Industry


Seminar Paper, 2013

24 Pages, Grade: 1,3


Excerpt


Table of Contents

Executive Summary

Table of Contents

List of Abbreviations

List of Figures

1 Introduction

2 Problem Definition

3 Objectives

4 Methodology

5 What is a saturated Market?

6 The Need for Market Entry Strategies

7 Preparing a Market Entry Strategy

8 Market Entry Strategies and their Challenges
8.1 Exporting
8.2 Licensing
8.3 Franchising
8.4 Joint Ventures
8.5 Direct Investment

9 Strategy Challenges for saturated Markets

10 Business Case - Adidas Group

11 Results & Conclusion

Bibliography

Online Sources

Excerpt out of 24 pages

Details

Title
Market Entry Strategies for Saturated Markets
Subtitle
Challenges for the Consumer Goods Industry
College
University of applied sciences, Nürnberg  (IOM)
Course
Marketing
Grade
1,3
Author
Year
2013
Pages
24
Catalog Number
V230486
ISBN (eBook)
9783656460466
ISBN (Book)
9783656460961
File size
633 KB
Language
English
Keywords
market, entry, strategies, saturated, markets, challenges, consumer, goods, industry
Quote paper
Diplom-Kaufmann (FH) Johann Gross (Author), 2013, Market Entry Strategies for Saturated Markets, Munich, GRIN Verlag, https://www.grin.com/document/230486

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