Abstract or Introduction
This essay will evaluate the changing connection between the local press and the
community. It will firstly describe the local press and summarise its different forms of
publications like the weekly and daily paid-for newspapers and the free sheets. It will
further historically analyse the ideology behind the local press and the ideals it stands
for. After that, the essay will summarise why the local press matters, as well for the
whole media market, the advertisers as for the community. It will then summarise two
big changes in the local press, which influenced the relationship with the community:
First, the introduction and rise of the so-called free sheets and free newspapers, and
then the commercialisation and globalisation of the local media market. Finally, the
essay will conclude with the changes which are expected to come - and lately came -
in the local press and evaluate which way they can find – and have found - to get
along with them.
- Quote paper
- Torsten Teering (Author), 2002, Local Press and the Community, Munich, GRIN Verlag, https://www.grin.com/document/21852
Similar texts
Publish now - it's free
Comments