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Corporate Social Responsibility and its Implementation in the Daimler AG

Name: Corporate Social Responsibility and its Implementation in the Daimler AG
Price: 18.95 EUR
Availability: InStock
Author: Thilo Ketschau
ISBN: 978-3-656-39124-1

Term Paper (Advanced seminar), 2013

20 Pages, Grade: 1,3

Thilo Ketschau (Author)

Excerpt

Executive Summary

List of Figures

List of Abbreviations

1 Introduction
1.1 Problem Definition
1.2 Objectives
1.3 Methodology

2 CSR Definition
2.1 Idea of CSR and the Role of Sustainability
2.2 CSR Implementation

3 Implementation of CSR by Daimler – the Sustainability Strategy
3.1 Concepts of Structure and Processes
3.2 Key Issues and Fields of Activities

4 Results

5 Conclusion

Bibliography

ITM-Checklist 1: 360-degree analysis

Excerpt out of 20 pages

Details

Title: Corporate Social Responsibility and its Implementation in the Daimler AG
College: University of applied sciences, Cologne
Course: Marketing
Grade: 1,3
Author: Thilo Ketschau (Author)
Year: 2013
Pages: 20
Catalog Number: V210855
ISBN (eBook): 9783656390893
ISBN (Book): 9783656391241
File size: 550 KB
Language: English
Keywords: corporate, social, responsibility, implementation, daimler

Quote paper: Thilo Ketschau (Author), 2013, Corporate Social Responsibility and its Implementation in the Daimler AG, Munich, GRIN Verlag, https://www.grin.com/document/210855

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