Excerpt
Table of Contents
Executive Summary
List of Abbreviations
1 Introduction
1.1 Problem Definition
1.2 Objectives
1.3 Methodology
2 Framework for the Market Definition and Analysis
2.1 Theory of SWOT Analysis
2.2 Profile of the Daimler AG and Definition of Mercedes Benz Cars Germany
2.3 Definition of the Relevant Market
2.4 Target Group
3 SWOT Analysis for Mercedes-Benz Passenger Cars Germany
3.1 Analysis of the External Factors
3.1.1 Political and Legal Factors
3.1.2 Economical Factors
3.1.3 Sociological Factors
3.1.4 Technological Factors
3.2 Assessment of the External SWOT Factors
3.3 Analysis of the Internal SWOT Factors
3.3.1 Competition
3.3.2 Company Condition
3.4 Audit of the Internal SWOT Factors
4 Results
5 Conclusion
Appendix
Bibliography
Declaration
- Quote paper
- Thilo Ketschau (Author), 2013, Mercedes Benz Cars Germany - Market Analysis, Munich, GRIN Verlag, https://www.grin.com/document/210854
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